Attitudes Key concepts tutorial

We go quickly through the core concepts relating to understanding how people form, change and base their behavior on their attitudes. We look at the issue of persuasion, how and why it works or fails to work.

Core concepts in this chapter

attitude-to-behavior process model, central route to persuasion, peripheral route to persuasion, classical conditioning, cognitive dissonance, conditioned stimulus, ego-depletion and self-regulation, elaboration-likelihood model, implicit & explicit attitudes, habit, systematic and heuristic processing, hypocrisy, illusion of truth effect, instrumental conditioning. less-leads-to-more effect, mere exposure, pluralistic ignorance, reactance, reference groups, selective avoidance and selective attention, social comparison theory, upward and downward social comparison, subliminal conditioning, theory of planned behavior, theory of reasoned action, unconditioned stimulus